Croma was launched in 2006 to cater to all the multi-brand digital gadgets and home electronic needs of the Indian consumers. It was the first one-of-its kind large format specialist retail store and also the first omni-channel electronics retailer uniting 3 customer touch points that are a Croma store, the online electronics shop and a fully functional mobile application. Currently, Croma has 97 stores spread across 20 cities in India and is the leading large format electronics retailer. Infiniti Retail Ltd runs Croma and it is 100% subsidiary of TATA Sons. It has a customer base of more than 6 million customers and houses all the latest electronic products. Croma with its tech-savvy staff, online presence, wide product range and will to help customers has ranked itself on the top of online retail stores and even after a decade of its inception, it still has maintained a strong lead in the Indian electronic consumer market.