VLCC was found by Mrs. Vandana Luthra in 1989 and sells weight loss and beauty solutions. It has the largest scale and breadth of operations in India and abroad in the beauty and wellness services. It serves around 5 million customers and serves four main business wings that are wellness, personal care products, vanity cube and institute. It has staff strength of 4,000 professionals that include a host of doctors, physiotherapists, nutritionists and cosmetologists who swear by the scientific and therapeutic nature of its products. Today, VLCC is a category leader with the leading market share in its well services and personal care products. It owns several outlets in the Indian beauty and wellness services market.