ShopClues was established in July 2011 by Sanjay Sethi, Sandeep Aggarwal and radhika Aggarwal. Formerly started in the Silicon Valley, it now has its base in Gurgaon, India. This online marketplace is owned by Clues Network Pvt Ltd and has 2.8 products on its platform with 6 lakh merchants and serves across 32,000 pincodes in the country. The major investors of ShopClues are Tiger Global, Helion Ventures and Nexus Venture Partners. The main pro of ShopClues is that it promotes local as well as regional brands and focuses on unstructured categories of home, kitchen, fashion, electronics and daily utility items. It has a large customer base from Tier-Ⅰ, Tier-Ⅱ and Tier-Ⅲ cities and around 70% of its GMV (Gross Merchandising Value) is received from these. Currently valued at 1.1 billion, ShopClues has half a million sellers on its platform which is the highest in the Indian e-commerce industry.