Maybelline is the number one cosmetics company in America. Started as a small, family-owned business it is today the most preferred choice in cosmetics and skin care products for women across the globe. It encourages women to make a statement and explore new looks while flaunting their creativity and individuality. Women sport Maybelline products everywhere from catwalk to sidewalk. Maybelline has in store scientifically-advanced formulas, revolutionary textures and up-to-the-minute trendsetting shades which are affordable and beautiful. It helps women to be confident and accomplished effortlessly.