NIVEA is the most trusted brand and millions of people all the world rely on the brand for its quality and skin suitability. It can be rightly said that modern skin care was invented with NIVEA Cream. NIVEA has been in the forefront of research with numerous innovative skin care products developed after extensive experiments with different skin types and different care requirements brought about by culture, gender and age. Over the past few decades, NIVEA has launched many products ranging from deodorants to sunscreens. It ensures that their products are suitable for all skin types. Headquartered in Hamburg, separate laboratories have been set up for the Asian and Latin American countries. Here research is conducted for the local skin types and climate conditions so that its products are trusted by everyone.