Max was first launched in UAE in the year 2004. It first opened its store in Indore in India in the year 2006. It has grown steadily since its inception and has spread across 60 cities with a customer base of 5.5 million. Max offers a vast array of products in apparel, footwear and accessories and has grown to be the most profitable value fashion format in India. It stocks the latest fashion from around the globe and its products span for the entire family- women, men and children. Every season it launches 3000+ styles in brand new designs, silhouettes and fabrics from a carefully chosen color palette and helps customers experience a world-class shopping experience in international fashion.