A German immigrant Levi Strauss came from Buttenheim, Bavaria to San Francisco, California to open a west coast branch for the dry goods business of his brother who was in New York. Thus started Levi’s and today it is a clothing company that is famous worldwide for its brand of denim jeans. It is headquartered in Levi’s Plaza in San Francisco. It has opened the Levi’s stores in India and has also launched an e-commerce platform. The CEO Chip Bergh is hopeful of Levi’s making inroads into the Indian market given the massive untapped potential among the customers. Although it currently has a relatively small slice in the Indian market, the country’s growing middle class, large population and the robust economy makes it an attractive market for retailers like Levi’s.