It was in the year 1889 that Peter England was established to provide fine Khaki trousers to the British soldiers during the Boer war. It was founded in Londonderry, Ireland. In 1997, it made its foray into the Indian market and was subsequently acquired by the Aditya Birla Group in 2000. It is now the leading menswear brand in India. It has the rare feat of establishing itself in the top 5 most trusted brands in the apparel category for seven years in a row. Peter England offers the youth apparel for every fashion occasion. It provides unmatched value to the young Indian men and has since become the most trusted and responsible international brand in every young professional’s life. It has a strong foothold in the formal and casual menswear and now also offers collections in denims, linen, festive wear, Indian kurtas, and accessories.