Established way back in 1989, ASUS is a multination company dealing in hardware and consumer electronics. The prime focus of this company from its very inception has been to consistently produce products that create smarter tomorrow, and thus it ranks to be the world’s No.1 motherboard and gaming brands as well as among top three consumer notebook manufacturer and vendor in the market. In 2007 with its Eee PCTM ASUS revolutionised the PC industry and came into limelight. ASUS did not keep itself confined within the boundaries of computing technology but have very aptly expanded its product range to the mobile trends with the launching of ASUS ZENFONE TM series. This network is rapidly developing with the name being counted in the production of virtual and augmented reality products as well as robotics technologies and IOT devices. The most recent inclusion to the ASUS family is Zenbo, the smart home robot that is specifically designed to assist, companionship to the family as well as entertainment. In the year 2015-16 in the FORTUNE magazine, ASUS was recognised as the World’s most admired brands and side by side to this Interbrand has also identified ASUS as Taiwan’s most preferred international brand. With a world-class R&D team, ASUS currently employs 17,000 employees. Keeping innovation and commitment to quality as the prime focus, Asus is the proud winner of 4,385 awards, and its earning was approximately US$13.3 billion in 2016.